Pasargad Tile Showroom

Pasargad Tile and Ceramic Group's central store, located in Tehran, was designed following a request from the client. Three design proposals were submitted, with the third one ultimately being approved.
The ceiling's cubic design was agreed upon in the initial stages, while the detailed arrangement was deferred to subsequent projects. The dark color of the ceiling effectively removes it from the purchasers' line of sight, drawing attention instead to the décor elements. Given the store's high length-to-width ratio, it was essential to design the décor along the length of the space, resulting in displays arranged on both sides of the store.
Special lighting techniques were employed to distinguish the façade from neighboring stores at night. Additionally, the use of materials such as wood, metal, and cement in the design enhances the store's appeal, helping to attract more customers and create a distinctive shopping experience